Just in the last week or so, Pacific Blue [local outpost of Australia's Virgin Blue] has started flying New Zealand's rather lucrative main trunk [Auckland / Wellington / Christchurch] routes. Pacific Blue have been flying trans-Tasman [to/from Australia for those of you outside of the Pacific region] for some time, and so it was only a matter of time I guess before they decided to enter the domestic market.
If nothing else, it has provided a temporary shakeup, with plenty of $39 one way fares. While fares will undoubtedly rise in the future, this arrival of competent domestic competition has seen the two other main operators [Air New Zealand and Qantas] respond in ways that can only be good for the consumer.
The only issue is that historically, New Zealand only really has room for a couple of domestic main trunk operators. It will be interesting to see how things lie in a couple of years. Pacific Blue/Virgin Blue is a tough competitor, and I doubt that they will give up easily.
Anyway, here's a couple of pictures.
